Getting a grip on the Role of a UX Designer and Product Designer

As technology continues to advance, so do the tasks of a UX Designer. Working alongside Product Designers, these professionals are central in forming the UX of products and services.

A UX expert handles improving user satisfaction by improving the functionality and engagement between the user and the product. Often mixed up with the Design expert job, the two share common ground but are not the same.

Seen primarily in software applications, a Product Designer's role blends ideas from UX/UI Design, visual design, and interaction design to establish a efficient and visually pleasing creation.

A User Experience Designer centers their efforts User Experience (UX) on the user— understanding their requirements, preferences, and habits through diverse research techniques. This tactic, called Design Centrado no Usuário, makes sure the creation is developed with the customer's needs and experience in mind.

The creation of a design guide— a complete series of design standards, components, and principles— is another responsibility of User Experience Designers. This set aids in keeping consistency across different products and improves efficiency.

Prototipagem and testing are essential steps in the creation process. A prototype is a initial model of the product that serves to see potential challenges and areas for improvement. Usability tests are then carried out to assess the product's ease of use and effectiveness.

The understanding and organization of information— called information architecture— helps boost the design's usability and user experience.

Finally, reviews from real users— garnered through user surveys— provides valuable insights that aid in refinements and future product evolution.

Tools such as Figma—a vector-based design and prototyping tool—are valuable assets for UX Designers, aiding in collaborative work and distributing designs with ease.

In essence, the roles of a User Experience Designer and Design expert give an critical addition to the creation, evolution, and improvement of products. Through a holistic process, involving research, design, and testing, they make sure products are user-friendly, meet user needs, and efficient.

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